With 25 new deals signed in 2015, Signal 88 plans to expand its renowned patrol services with 45 to 50 new units annually.
As a former U.S. Army Ranger who worked in the Middle East, Mike Daly is no stranger to putting others' safety before his own. When he returned to civilian life after eight years in the military, Daly knew he wanted to start his own business. Launching a security company seemed like a logical next step given his background, and it gave him the opportunity to pursue his passion on his own home turf – and that's to promote a greater peace of mind within his community. That's when he turned to Signal 88, the nation's leading security franchise.
Countless other people within the Signal 88 system share a story similar to Daly's. And today, after the launch of its franchise opportunity in 2008, Signal 88 has grown into a nationwide entity. To date, there are more than 170 franchise owners throughout the country and counting—resulting in a vast network of more than 3,000 employees who are dedicated to keeping their local communities safe.
But one thing that hasn't changed over the years is Signal 88's vision. Since its founding, the brand was built on a promise to provide a full suite of world-class and industry-leading security services for residential, commercial, retail and institutional customers. And that's because, quite simply, the team at Signal 88 Security believes that safety—and the peace of mind that comes with it—is a basic human right and need. It's a heartfelt sentiment that has helped the brand emerge as an important pioneer—and a company of meaning—in the growing security industry.
"Since 2003, we've differentiated ourselves from other security companies by our relentless pursuit of peace of mind through security—we navigate every day and every action by that belief," said Reed Nyffeler, the CEO and owner of Signal 88 Security. "As we continue to grow our brand through franchising, our goal is to provide customized, professional security services so that communities can pursue their passions in life freely and joyfully."
Signal 88 Security's franchise system is comprised of people who are used to holding the safety of others as a top priority. More than 70 percent of the brand's franchise system is made up of entrepreneurs who bring with them years of police and military experience. These franchisees have helped to create a strong and unique network of Signal 88 ambassadors—one that's energized by and proud of their contribution to the safety of their local communities.
"Devotion to service is at the very core of the people who wear our uniform. For every single one of us at Signal 88, serving is the active ingredient in service. It is both what we do and who we are. We also believe we're not just good at doing it, but it's what our franchisees genuinely love to do," Nyffeler said. "We can teach our franchisees all about our unique business model, show them how to coach and manage people and be profitable. What we can't teach them is how to lead with humility and how to have a passion for serving others. We're fortunate to have a network built naturally from those very principles."
Being a system of locally-owned and operated businesses also gives Signal 88 Security an added benefit in the competitive $20 billion security industry.
"Each of our franchise locations has the advantage of having a local owner running them. These owners are invested in the local community they serve, and they have the backing and support of a national organization to turn that passion into something that's profitable and meaningful," Kevin Jones said, the chief development officer at Signal 88. "That emotional connection is something that bigger companies simply can't offer."
Beyond its system of devoted and passionate franchisees, Signal 88's services have helped to put the brand at the forefront of the industry, too. Whereas most security companies focus on having a patrolman on duty all night long, Signal 88 Security vehicles come on site multiple times a night to scope out the designated area. Not only is this method a more economical option for clients and the business, but it also serves as an effective crime deterrent. By creating a consistent presence in public areas, they're sending a strong message to potential loiterers: go somewhere else.
Now, as Signal 88 Security announces plans to expand its services to more communities than ever before, the brand is looking for new franchisees to help lead the charge. In addition to entrepreneurs with military and police experience, Jones believes that anyone who can step up to inspire a team and has leadership attributes could make for a successful franchise owner in the Signal 88 system. Joining the Signal 88 team requires an initial investment ranging from $75,000 to $300,000, and in return, franchisees enlist with a rewarding and fast-growing business opportunity that allows them to give back to their community in a significant way. In 2016, Signal 88 Security brought on 25 franchise partners to new service areas, including Colorado Springs, Colorado and San Diego and Sacramento, California. Targeting top growth areas like California, Arizona, Florida, Chicago and Washington D.C., Signal 88 is aiming to partner with 45 to 50 dedicated and passionate franchisees looking to make a difference in their communities for the remainder of the year.
"Our brand is different. We're not your typical security company. Signal 88 holds itself to a much higher standard, and in the end, that has makes us a franchise opportunity unlike any other," Jones said. "This is just the beginning for Signal 88 Security."