With seven new locations open and a UK launch, the brand is well on its way to increasing its industry visibility
Since Signal 88 Security’s founding, the brand has been fulfilling its promise to provide a full suite of world-class and industry-leading security services for residential, commercial, retail and institutional customers. And that’s because, quite simply, the team at Signal 88 Security believes that safety—and the peace of mind that comes with it—is a basic human right and need. It’s a heartfelt sentiment that has helped the brand emerge as an important pioneer—and a company of meaning—in the growing security industry.
Signal 88 is growing as the demand for the industry’s services expands. The company has experienced 15 percent year-over-year growth in the first half of 2017 compared to the first half of 2016, showing that the company is meeting a demand and providing a service that people in communities across the U.S. – and the world – need.
“We were established on the idea of providing peace of mind through security in communities across the U.S.,” said Reed Nyffeler, the CEO and owner of Signal 88 Security. “As we continue to grow our brand through franchising, our goal is to provide customized, professional security services to communities across America, and also internationally as we look to expand in Europe as well.”
Signal 88 Security’s franchise system is comprised of people who are used to holding the safety of others as a top priority. More than 70 percent of the brand’s franchise system is made up of entrepreneurs who bring with them years of police and military experience. So far this year, seven new locations have opened, including mostly untapped markets for the brand like Rancho Cucamonga, California; West Cleveland, Ohio; Northern Phoenix, Arizona; Stafford, Virginia; Montgomery, Alabama; Milwaukee, Wisconsin and Birmingham, Alabama.
The company also experienced international growth in 2017. Australia, which launched its operations last year, saw a 335 percent increase in sales growth, also signing two licensees to help grow the brand across the country this past spring. The brand also opened in the United Kingdom this year and began growing its visibility across the country as it looks for licensees to partner with to open franchise territories.
“There is an immense need for security services in all corners of the world,” Nyffeler said. “It has been an exciting experience to witness our Signal 88 process open and succeed in other countries where security is a concern. With our success in our current international territories, and a ripe international market to embrace our services, we are hoping to soon be open France, Switzerland and Germany.”
Expanding its worldwide presence and an increase in sales aren’t the only exciting things happening for Signal 88 Security so far this year. The company has also been receiving accolades and awards that further promote the brand as a solid investment opportunity and industry leader.
1851Franchise.com awarded Signal 88 Security with the best franchise development website judged by franchising experts alongside more than 200 other brand’s websites. Entrepreneur Magazine also ranked the company first in the Miscellaneous category and no. 176 overall as a great franchise opportunity in its annual ranking of the top 500 franchises.
Internally, the company also launched a sales training program and team regional operations training program, placing an ongoing focus on training and supporting franchisees in the field by acknowledging ways that the corporate staff can help the franchise locations be as successful as possible.
“We don’t want our franchise partners to be on an island alone, trying to figure things out without our help,” said Nyffeler. “The benefit of being in a franchise is that the system can access best practices and understand how to roll out and enhance our services. Our new training programs that we launched this year are extensions of our being able to support our franchisees by giving them the necessary tools to excel in their territories.”